Follow a PET (Prepare, Engage, Track) strategy to stand out and get most out of your job-fair experience.
Prepare
The most common mistake students make at job fairs is the lack of preparation. Therefore the first rule of success at job fairs is to research selected organizations. It's a good idea to have a mix of well-known, popular companies as well as some smaller, not so known ones.
Engage
Next important step is to engage the recruiter or HR manager. Ask them what they do within the company and what they like about working there. What challenges they are facing and what they are looking for. You could also use a pocket resume for less distraction and more conversation.
Track
Lastly do a follow up with the recruiter/manager, which is a rare practice among students.
A simple post-fair email really get you a long way in employers book!
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